How it's calculated

Five checks score your site from 0 to 100, and together they're worth 90 points: structure counts for 25, metadata 25, crawler access 20, content 15, and performance 5. On top of that comes an FAQ adjustment: a weak or missing FAQ costs you 10 points, a strong one adds 10, and one in between leaves your score unchanged. One more rule: if your site scores zero on crawler access — three or more of the ten AI crawlers we test are blocked — your score is capped at 40 no matter how well everything else does. The total is rounded to a whole number out of 100.

What the bands mean

  • 90–100 — Ready. AI assistants can find, read, and quote your site. Work through any remaining fixes to stay ahead.
  • 70–89 — Workable. The basics work, but something important is missing or broken. The top-ranked fixes in your report will move this fastest.
  • Below 70 — Needs Work. AI assistants are likely struggling with your site. Start at fix #1 and work down; early wins are usually the biggest.
Tip

Don't chase 100. Fix the issues ranked highest in your report — they're ordered by impact, so the first few usually deliver most of the gain.

Comparing scores over time

Your past reports stay available for 24 months, so you can re-scan after making fixes and watch the score move. Open any old report from Scan history to compare.